As a Founding Growth Marketing Manager, you'll work directly with the founders to develop and execute comprehensive marketing strategies. Your focus will be both on demand capture activities to drive immediate revenue, as well as demand generation to build long-term brand awareness and top of funnel. You'll drive aggressive growth in qualified leads and paying customers while optimizing marketing efficiency across the entire funnel. Your work will directly impact how $10 trillion worth of small businesses change hands over the coming decade.

What You'll Do

• Develop and manage a multi-channel paid marketing strategy

• Own and execute end-to-end paid ads campaigns across Google, LinkedIn, Meta, X, Reddit

• Conduct A/B tests on ad creatives, landing pages, lead magnets, and audience targeting to continually improve key metrics like CTR, CPC, and conversion rates

• Manage a scalable omni-channel outbound strategy (e.g. email, mailers, cold calls, etc.)

• Develop and manage a multi-channel content strategy (e.g. blogs, social media, etc.)

• Continuously ideate, implement, and iterate on creative growth hacking strategies to expand brand awareness and top-of-funnel growth

• Collaborate with digital, SEO, and cold outbound contractors to ensure our brand message is consistent.

• Identify and cultivate strategic ecosystem partnerships, referral programs, and influencer collaborations to diversify lead sources

• Manage the marketing budget with a focus on optimizing return on ad spend (ROAS)

We're Looking for Someone Who Has / Is...

• Proven experience in growth or digital marketing, with a strong record in demand capture strategies

• Demonstrated success in creating and managing paid ads end-to-end across Google Ads and other channels

• Excellent written English - you need to be able to write content that hooks the reader.

• Strong knowledge of SEO best practices, content marketing, and multi-channel marketing strategies

• Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and data-driven decision making

• Experience in a two-sided marketplace or with products/services aimed at small business owners is a strong plus

• A self-starter with a bias for action and ability to thrive in ambiguous, fast-paced environments

Why Join OffDeal

• Work directly with the CEO with opportunity for significant career growth with expanded scope and responsibilities (e.g. Head of Growth / Marketing)

• You enjoy unstructured environments, growth hacking, and experimentation

• You want to work with and learn from best-in-class talent

• Top-tier benefits, including medical, dental, vision, and unlimited PTO

• Perks like free food, Equinox membership, and NYC relocation allowance

• Work with bleeding edge AI technology in a rapidly evolving industry

• Be part of a mission to shape the future of small business ownership and to promote American entrepreneurship

We're ramping up for a busy fall and looking for exceptional talent to join our founding team in NYC. If you're passionate about building a transformational company for a trillion-dollar industry, we want to hear from you!